About ISM International (ISML)

ISM - Introduction

ISM International intends to eventually increase its production capacity to meet demand by using outside fulfillment houses and will expand its sales effort using professional organizations already involved with local discount retail chains, supermarkets, drug stores, and gift shops.Eventually, ISM International will broaden its scope to include regional and national distribution. ISM International was established in 2005 in response of a consumer demand for new and organic products.  The company manufactures and distributes several innovative products which are marketed as a high-quality, but discount, alternative to the existing range of similar products on the market. Extensive research established a market niche of which will generate an impressive  income for the company.

ISM - Objectives

 ISM International prime objective is to provide consumers with its brands MyGirl™, Superwipes®, SwatBra™, GotchaGps™ and BioSolvant® as high-quality products at an affordable and competive price.

 ISM International will continue to be, able to provide their products of equal or better quality than the major brands at competive prices.  ISM International will continue to market superior products and plans to add new products to its product mix as the company progresses.  These products will be made of the same or better quality as the major retailers products offer but yet will retail for about half the price of existing brands.

 

Typical customers are those quality conscious, yet frugal, consumers, many of whom are from lower-income families that seek to stretch their budgets wherever possible but acquire high quality products. 

ISM International intends to meet the needs of this broad segment of consumers through the provision of low-cost with great quality.  The green products will be marketed as such, with an emphasis on their quality to distinguish ISM International products from major brands which emphasize price. In carrying out the above measures, ISM International expects to establish itself as the preferred brand in the market place and eventually the consumers will recognize and trust ISM as a prime quality manufacturer.

ISM - Unique Features

In addition to ISM International, there are three companies nationwide which provide similar products. ISM International, however, has several unique features which distinguish it from competitors in the industry.

While the competitive advantage of any quality products manufacturer is its ability to compete on price, the ISM International brands have a unique image among similar products:  that of a quality. 

Where competing with consumers products manufacturers attempt to capitalize solely on their on their low price in relation to the major brands, they limit their appeal to value-conscious consumers.  ISM International, on the other hand, has attempted to create a brand identity associated with quality, as well as value.  ISM International believes that consumers are attracted to innovative discount products which emphasize their quality in addition to affordability. 

Therefore, while the perception exists among consumers that discount products are not as effective, ISM International believes it can further dispel  this notion through clever advertising and promotion which will substantially broaden its appeal among brand-conscious consumers.  This strategy will effectively allow ISM International to become the brand of choice for the value-conscious consumer and potentially an even broader market segment. 

 ISM International has and will continue to stress its proximity to US markets and its just-in-time inventory system as a method for enhancing delivery of orders and providing quality customer service.  By continuing to focus on these markets, ISM International can fine tune its operations for both products and establish limited brand awareness before expanding its scope Internationally.

 ISM International will stress the reliability of its products.  Consumers will be made aware of the fact that the products from ISM International are equally, if not more, effective than the higher-priced, name brand products on the market.  In this manner, consumers will be more inclined to think of the ISM International products as the same in quality, reliability, and effectiveness as the major brands, with the only difference being the lower price of the ISM International products which are enviromentally safe..

ISM - Marketing

ISM International has set as its marketing objectives expanding its local market share for its products and capturing a 1% local market share with comparable products in the first year following expansion.  The company will achieve its short-term objectives through an aggressive pull strategy, involving heavy advertising and promotions based on its themes of product salability:  quality, reliability, effectiveness, affordability.  The company long-term goal is to capture a significant market share for each of its products within the next five years.  This longer-term objective will be met by gradually relying more on brand identity and name recognition in the local market and shifting its advertising focus and marketing efforts to other regions of the country.

ISM - Expected Accomplishments

Based on its experience in entering the retail industry by introducing its MyGirl™ cosmetics, ISM International expects to be equally successful broadening its product mix and expanding the production capacity for its cosmetics and other products to achieve greater market share. 

According to market conditions and company forecasts, ISM International projects the growth of its organic cosmetics to continue at a steady pace to the point where it expects gross sales to exceed $2.8 million by the end of its second year.  Even given the costs associated with its expansion and the company day-to-day operations, ISM International anticipates turning a modest profit in the coming year.

ISM International (isml) is headed by Ceo, Mario Quenneville who is determined to offer the consumers new green products. Mr. Quenneville is the creator of a new organic non toxic nail polish remover who's main ingredients is a propriatary formulation called BioSolvant tm. This product has many applications in the 'Health and Beauty field". This new remover formula does not contain any dangerous chemicals such as Acetone. The beauty of this product is that it does not release any unpleasant odor such Acetone does. Now Women can actually remove the old polish (Nail Colors) virtually anywhere.

Another amazing product that Mario Quenneville recently creates invented is a non toxic, non flammable, odorless nail polish! This product will be released in the near future by ISM International.ISM International (ISML) have secured nationwide distribution.

While seeking funding to carry out its products plans ISM International has developped a Flea Market / Mini -Stores in Largo, Florida and has participated in the making of movies. Both of these enterprises will be continued inder ISM Managment.